The ECB are against this. They clearly do not want the general UK population watching cricket. After all, why would you want the grass roots of your sport being able to watch it? The ECB clearly puts it coffers above the populous. Of course we knew that anyway otherwise Sky wouldn’t have the current deal in the first place – but do they have to make it so obvious by complaining about a single series in six years time?
A few immediate thoughts:
- Sky could do free-to-air TV if they wanted too. It would make them look like heroes
- The ECB have shown themselves to be only concerned about money – so come on Sky screw them right down – you can clearly own them for much less money.
- Expect lots of Sky people to hate the idea and say so publicly (Atherton, Warne, Hussain, Lloyd, Botham, Knight , Ward etc)
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